Was a great book when it launched, some really simple concepts (like checking you have an audience before you make the product) that many people do tend to miss.
I’ve done a lot of pitching and this book explains why you can’t download a template pitch off the internet and just fill in your data. I think of pitching as telling a story and this book makes it really clear why the “Why” matters.
This is a short and very simple book that just reminds you that an offer can be improved, and offers ideas on how to think about improving it. It wasn’t a GREAT book, I just keep finding myself thinking about the ideas when I see someone pitching a product.
This is really a psychology book, with really interesting examples of how changing a few words can impact a business. A good example was “Will you call our restaurant if you can’t make your reservation” vs “Please call”. Saying “Will you” gets a commitment and can improve the business.
Seth Godin writes a lot of books, but this one remains one of my favorites thinking about teams and social groups.
Modern thinking on how to improve engagement.