Introducing Carro: Revolutionizing E-Commerce through Collaborative Commerce

April 12, 2023 — Leave a comment

Carro is an innovative e-commerce platform designed to empower online retailers and suppliers by creating a seamless partnership marketplace. The platform addresses the critical needs of every brand—increasing sales and raising brand awareness.

A Two-Sided Partnership Marketplace

Carro facilitates a dynamic two-sided marketplace that connects Suppliers and Retailers. Suppliers are product manufacturers who want to increase their product’s visibility and sales by partnering with online retailers. Retailers, on the other hand, are online store owners who wish to expand their product offering and meet their customers’ diverse needs.

This mutually beneficial partnership leads to increased average order value (AOV) and customer lifetime value (LTV) for the Retailers, while Suppliers enjoy boosted sales and heightened brand awareness.

Revolutionizing Wholesale with Virtual Inventory

Carro’s partnership technology eliminates the need for traditional wholesale by allowing Retailers to access the Suppliers’ inventory virtually. This approach eliminates up-front costs, financial risks, and the need for guessing which product variations will sell best. Retailers can now test products, create temporary pop-up collections, and stay on top of current merchandising trends—all without incurring additional expenses.

Sharing Savings and Redefining Wholesale

Carro’s unique model saves the lost margin typically wasted in traditional wholesale by ensuring that wholesale prices are only paid after a product has been sold. This saved margin is then shared between the Retailer and Supplier, creating a modern and efficient approach to wholesaling and merchandising.

AI Merchandising and Celebrity Partnerships

Carro takes merchandising to the next level with AI-powered recommendations that help Retailers optimize their product offerings for maximum revenue. Additionally, Carro enables partnerships with celebrities and social media influencers, further expanding its network of potential customers.

Affordable, Transparent Pricing

Carro charges a modest 5% fee on new sales generated through the platform, which is effectively split between the Retailer and Supplier. Additionally, Carro offers subscription plans tailored to the level of support a brand needs to accelerate growth.

Investor and Celebrity Support

Carro is backed by an impressive lineup of investors, including Paris Hilton’s Investment Company 11:11 Media and PayPal Ventures.

Breaking the Drop-Shipping Stereotype

Carro is not just another drop-shipping platform. Instead, it fosters real partnerships between genuine brands, with Suppliers shipping products directly to customers and Retailers avoiding any physical logistics.

Integration and Expansion

Carro currently works with the Shopify e-commerce platform and is expanding its integration capabilities to other major platforms such as Adobe Commerce, WooCommerce, Salesforce Commerce Cloud, and BigCommerce. An API is also in development to facilitate transactions with unlimited amounts of brands and partnerships in the future.

Get Started with Carro

To learn more about Carro and how it can revolutionize your e-commerce experience, visit, or reach out with any questions at

To install Carro in your Shopify store, visit

For additional or technical information, check out the FAQ section at

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