IEMA Executive Summit

July 18, 2005

IEMA Executive Summit
Huntington Beach, CA
July 18 – 21, 2005
The retail trade organization representing the video and computer game industryâ??s category-leading merchants, the IEMA (Interactive Entertainment Merchants Association), will hold the associationâ??s annual conference in Southern California at the new Hyatt Hunting Beach Resort & Spa July 18th through the 22nd.
Now in its sixth year, the Summit is the invitation-only executive-level event at which the games industry cements sales and marketing plans for the calendar year. An estimated 70% of this yearâ??s sales will be products purchased during the show by the organizationâ??s retail buyers.
In attendance will be executives from IEMA members such as Wal-Mart, Target, GameStop, and Circuit City as well as senior management from other vendor companies including Microsoft, Nintendo, Electronic Arts, and Take Two Interactive. Approximately 700 professionals spend the three days in one-on-one merchandising meetings.