Chris Anderson has worked with the best speakers in the world and despite all the books on how to give good TED speeches, he decided to write the official one. It really is on the money so if you ever have to give a speech, get this book!
Was a great book when it launched, some really simple concepts (like checking you have an audience before you make the product) that many people do tend to miss.
I’ve done a lot of pitching and this book explains why you can’t download a template pitch off the internet and just fill in your data. I think of pitching as telling a story and this book makes it really clear why the “Why” matters.
This is a short and very simple book that just reminds you that an offer can be improved, and offers ideas on how to think about improving it. It wasn’t a GREAT book, I just keep finding myself thinking about the ideas when I see someone pitching a product.
This is really a psychology book, with really interesting examples of how changing a few words can impact a business. A good example was “Will you call our restaurant if you can’t make your reservation” vs “Please call”. Saying “Will you” gets a commitment and can improve the business.
Seth Godin writes a lot of books, but this one remains one of my favorites thinking about teams and social groups.
Modern thinking on how to improve engagement.