The Future of Branded Entertainment

January 20, 2005

The Future of Branded Entertainment
Beverly Hills, CA
January 20, 2005
How is branded entertainment reinventing itself as a critical marketing strategy for today and the future?
VNU’s signature brands are pleased to present “The Next Big Idea” in Los Angeles, where the entertainment industry has redefined the rules for brand marketing.
The FULL-DAY executive summit will cover everything from identifying the five most powerful marketing trends for the future and the next wave in wireless as a marketing tool, to the power of the out-of-home brand experience and tips on how to make the most effective deal.